A proposal for Dr. Sam Paulos · Enlighten Dental + Arch Dental

Your brand deserves
infrastructure that
matches your craft.

Studio 1299 is the technology layer beneath your incoming marketing company's creative vision. We build the machine. They drive it. Dr. Paulos gets two agencies working in their lanes — not competing.

Schedule a 30-min call See the opportunity →
Enlighten Dental — warm editorial concept photography
Website Architecture · Schema Infrastructure · Core Web Vitals · AI Agent Layer · Google Review Pipeline · Booking Integration · Local SEO · Design Systems · Content Architecture · Website Architecture · Schema Infrastructure · Core Web Vitals · AI Agent Layer · Google Review Pipeline · Booking Integration · Local SEO · Design Systems · Content Architecture ·
The Opportunity

Forty years of clinical excellence.
A digital presence that doesn't match.

Two remarkable practices. One template CMS. Here's what's being left on the table — and what Studio 1299 proposes to fix.

Current State

Arch Dental + Enlighten Dental today

White-label template CMS — no schema markup, no Core Web Vitals control, performance ceiling at LCP 3–6s
Elite credentials buried — gIDE Master Clinician (highest honors), Kois Center, ORCAA Level 2 All-on-X not front-and-centre
Zero structured data — invisible to AI Overviews, Google rich results, and voice search. Both sites.
No before/after gallery — critical conversion gap for a cosmetic and implant practice doing $20–60k procedures
IV Wellness Lounge invisible — a genuinely unique offering that doesn't appear in any navigation or hero messaging
Only ~16 Google reviews for a 40-year practice. Competitors with 200+ reviews are capturing the patients Enlighten should own.
Missing high-value SEO — 'full arch implants Vancouver', 'holistic dentist Vancouver BC', 'SMART mercury removal' — $30–60k-per-patient queries going elsewhere
Studio 1299 Solution

What we build

Custom performance build — Next.js / Astro stack with CDN delivery. LCP under 2.0s, CLS near 0. Core Web Vitals as a competitive advantage.
Full schema infrastructure — LocalBusiness, Dentist, AggregateRating, Service, FAQPage, BreadcrumbList. Visible in AI Overviews and rich results from day one.
Before/after gallery with SEO — properly tagged, schema-backed, conversion-optimised case study format
Automated review pipeline — post-visit SMS/email triggers integrated with booking system. Target: 40–80 new Google reviews per quarter on autopilot.
Content targeting high-value queries — holistic dentist Vancouver, SMART amalgam removal, full arch implants, zirconia implants. Designed to rank and convert.
Dual-practice architecture — Arch + Enlighten designed as a coherent ecosystem. Shared design tokens, cross-referral pathways, unified patient journey map.
16
Google reviews — 40yr practice
$60k
Per-patient value — full arch
0
Schema markup on either site
7%
Conversion lift per 1s LCP gain
The Design System

Viewing this pitch IS
experiencing the brand.

Everything you're reading — the palette, the typefaces, the spacing — is the Enlighten Dental design system running live. We didn't mock it. We built it.

Colour Palette — click any swatch
Hover a swatch to see the hex value
Display — Cormorant Garamond 300
Dentistry that
listens to your
whole body.
Cormorant Garamond · Weight 300 · Italic for emphasis
Body + UI — DM Sans
We've been doing this for 40 years — not because dentistry is easy, but because getting it right takes time.
SMART-Certified Kois Center IAOM-US Member
DM Sans 500 · 11px · Labels & eyebrows
Components
Book a Consultation Our Philosophy 40+ Years of Practice Ozone Therapy
"Forty years of doing dentistry differently.
Now your website can say the same." Studio 1299 — Enlighten Dental Design System, March 2026
SEO Strategy

Infrastructure that Google
— and AI — can read.

In 2026, practices without structured data are invisible to AI Overviews, voice search, and rich results. This is fixable. Here's how.

01

Schema Infrastructure

LocalBusiness, Dentist, AggregateRating, Service, FAQPage, BreadcrumbList schemas deployed on both sites. Neither practice has any structured data today — the gap to competitors is large and the fix is surgical.

AI Overviews Rich Results Voice Search E-E-A-T
02

Local SEO

Google Business Profile optimization for both practices. Local citation building across Healthgrades, RateMDs, Lumino Health. Review pipeline automation. Geo-targeted service pages for North Vancouver, Burnaby, Kitsilano, West End.

Map Pack Rankings NAP Consistency GBP Posts Review Velocity
03

Content & Authority

Targeting high-value queries that your marketing company's creative work needs a technical foundation to win. We support their content strategy with the architecture to rank.

holistic dentist Vancouver SMART amalgam removal full arch implants Vancouver biocompatible dentist BC
The Differentiator

The AI agent layer.
Bundled with every build.

"A pure marketing company can redesign your brand.
Only Studio 1299 can give you an intelligent
practice infrastructure."

Patient-Facing · On the Website

Always on. Always answering.

24/7 appointment booking and intake — no missed leads after hours
FAQ answering — procedure questions, insurance, pricing, SMART protocol
After-hours lead capture — 30–40% of appointment requests happen outside business hours
Multilingual support — Mandarin, Cantonese, Punjabi, Tagalog — critical for Metro Vancouver patient base
Practice-Facing · Internal Workflows

The 16-review problem. Solved.

Automated post-visit review requests via SMS/email — tied to appointment completion, no staff effort
Appointment reminders and recall sequences — reduce no-shows, drive reactivation
New patient intake pre-population — patients complete forms before they arrive
Staff-facing knowledge base — protocol reference, insurance queries, material specs
The Partnership Model

Two agencies. One direction. No overlap.

Studio 1299 is not competing for your marketing brief. We want to be the technical partner that makes their creative work perform.

"We build the machine.
They drive it."

Your Marketing Company

Creative vision,
campaigns, brand.

— Brand strategy & visual identity
— Creative campaigns & social media
— Photography & video direction
— Paid media & advertising
— Content strategy & copywriting
⚕
Gets both
No conflict
Studio 1299

Technical infrastructure,
performance, AI layer.

— Website architecture & build
— Technical SEO & schema markup
— Core Web Vitals & performance
— AI agent layer & automation
— Booking integration & review pipeline
Phased Approach

Enlighten first. Proof of concept. Then Arch.

Week 1–2

Technical Audit

Full site audits for both practices — Core Web Vitals baselines, schema gap analysis, keyword opportunity mapping, design system finalization.

Week 3–6

Enlighten Dental Build

Pilot project. Contained, fast, measurable. New site live with full schema, design system, and AI agent. Review pipeline activated.

Week 7–12

Arch Dental Rebuild

Full custom build coordinated with marketing company handoff. Before/after gallery, IV lounge landing page, credential-forward architecture.

Ongoing

Growth Infrastructure

SEO monitoring, AI agent training, review pipeline management, content architecture support for marketing company's campaigns.

Concept Site Preview

We didn't just pitch you.
We built it.

The Enlighten Dental concept site is live. The design system you've been experiencing throughout this document is the brand running at full resolution.

enlighten-dental-concept.studio1299.com
Enlighten Dental concept site preview

The concept is already live.

See the Enlighten Dental design system, typography, and components running at full resolution — built before this conversation happened.

See the Enlighten concept site →
Next Steps

Begin with
a conversation.

Studio 1299 works with a small number of partners at a time. If this resonates, let's talk — no obligation, no pitch deck, just a 30-minute call.

Email matt@studio1299.com Schedule a 30-min call